Pegadaian, as one of Indonesia’s leading pawnshop companies, has always been committed to giving back to society. This commitment is reflected in their involvement in various social and environmental initiatives, including their support for the Pegadaian Liga 2, a second-tier football league in Indonesia.
For the 2024/25 season, Pegadaian has taken their commitment to the next level with the launch of the Pegadaian Peduli pada Pegadaian Liga 2 campaign. The campaign aims to not only promote the sport of football but also to raise awareness about environmental issues and empower local communities.
One of the key initiatives of the campaign is the “Menghijaukan Bumi” (Greening the Earth) program. Through this program, Pegadaian is working to promote environmental sustainability by planting trees in various regions across Indonesia. This initiative not only helps to combat deforestation and reduce carbon emissions but also provides a source of income for local communities through the sale of sustainable forest products.
In addition to their environmental efforts, Pegadaian is also focusing on “Menghidupkan Masyarakat” (Empowering Communities). Through this program, Pegadaian is supporting local communities by providing them with access to education, healthcare, and economic opportunities. This includes sponsoring scholarships for underprivileged youth, organizing health and wellness workshops, and supporting small businesses through microfinance initiatives.
By combining their passion for football with their commitment to social and environmental responsibility, Pegadaian is setting a positive example for other companies to follow. Through the Pegadaian Peduli pada Pegadaian Liga 2 campaign, they are not only supporting the development of Indonesian football but also making a meaningful impact on the lives of people and the planet.
As fans of Indonesian football, we can all do our part to support this initiative by attending matches, spreading awareness about the campaign, and getting involved in community activities. Together, we can all play a role in creating a more sustainable and inclusive future for Indonesia.
